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HOW TO IMPLEMENT DMARC/DKIM/SPF TO STOP EMAIL SPOOFING/PHISHING: THE DEFINITIVE GUIDE

  Table of Contents What is email spoofing/phishing Consequences of email phishing attacks How to stop email spoofing/phishing? Do I need DMARC, DKIM, and SPF, seriously?! A typical business email scenario Email VS snail mail A real-world SMTP transaction Anatomy of an email message A tale of two from addresses The envelope/header from mismatch Introduction to SPF What is SPF? How SPF works Creating an SPF record SPF mechanisms SPF… Read More »HOW TO IMPLEMENT DMARC/DKIM/SPF TO STOP EMAIL SPOOFING/PHISHING: THE DEFINITIVE GUIDE

How to Get the Most Out of your Facebook Business Page

How to Get the Most Out of your Facebook Business Page

You might already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article. Why? Facebook has more than 2 billion active monthly users.  Regardless of where your business is located or what you sell, the chances are excellent that a solid majority of your customers and potential customers have Facebook accounts. The… Read More »How to Get the Most Out of your Facebook Business Page

How to Spy on Your Competitors’ Facebook Ads

How to Spy on Your Competitors’ Facebook Ads

What if I told you that you could be the James Bond of local marketing? How would you like to get the ‘other team’s playbook’? And by ‘other team’ I mean ‘your competitors’! Would you be interested? The truth is, you can really spy and do so legally!  What we’re discussing in this post has to do with getting an inside look on your competitors’ Facebook ads. It’s one of… Read More »How to Spy on Your Competitors’ Facebook Ads

Facebook Ad Objectives…Explained

Facebook Ad Objectives…Explained

Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow. But that is easier said than done. While Facebook ads are effective, many local business owners don’t know which objectives to choose for their ads. Choosing the wrong objective may lead to a low return on your investment… Read More »Facebook Ad Objectives…Explained

5 Ways to Engage Customers on Instagram to Get Results

5 Ways to Engage Customers on Instagram to Get Results

Instagram can be an amazing source of traffic and leads. But is it working for you or have you noticed less than favorable results for your marketing efforts? If you’ve noticed this, it’s time to get serious about customer engagement on Instagram. Instagram, like all social media platforms, is constantly changing its algorithms. The latest change is that Likes – which used to be the gold standard of customer engagement… Read More »5 Ways to Engage Customers on Instagram to Get Results

9 Ways to Present Your Products and Services So They’ll Sell Faster

As a small business, you always want to find effective and innovative ways of selling your products or services. While some of this comes down to paid advertising, a large portion of it is also related to how you present your products and services. If you are still struggling to find the best way to present your services or products to boost sales, keep the following advice in mind. Make… Read More »9 Ways to Present Your Products and Services So They’ll Sell Faster

11 Ways Small Businesses Can Use TikTok in Their Marketing

Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate TikTok, the fast-growing social media platform. But how can you use TikTok in your marketing? Should you pay for ads? Should you create content? We’ll outline just some of the ways to use this platform in your marketing. What Is TikTok? TikTok is a social media… Read More »11 Ways Small Businesses Can Use TikTok in Their Marketing

7 Hacks to Help Your Small Business Grow

Wouldn’t it be great to find some simple tricks that would help you leap ahead of your competitors and see your small business soar to new heights? Well, I’ve got good news for you. I’ve been thinking a lot lately about growth hacks – little tricks you can use to fast-track your growth and increase your sales and profits. By definition, a hack is meant to be simple – something… Read More »7 Hacks to Help Your Small Business Grow

8 Ways to Get More Sales Opportunities in Your Pipeline in 2021

After the year we’ve all had, seeing a much brighter economic forecast for the year ahead is music to our ears. Now is the time to make sure you’re ready to take advantage of it! Here are 8 things you can do today to make the most of your opportunities in the year ahead. Target Trigger Events in Your Marketing In just about every sales process, there are trigger events… Read More »8 Ways to Get More Sales Opportunities in Your Pipeline in 2021

5 Strategies for Business Growth as the Economy Begins to Open Back Up Again

The COVID19 pandemic has had a drastic impact on every industry. The retail industry was among those hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across the globe struggled to get a grip on the virus. Even businesses that had a robust online presence before the pandemic hit struggled. As millions of people lost… Read More »5 Strategies for Business Growth as the Economy Begins to Open Back Up Again