May 2021

How to Get the Most Out of your Facebook Business Page

How to Get the Most Out of your Facebook Business Page

You might already have a Facebook Business Page. If you don’t, you should – in fact, setting one up should be the very next thing you do after reading this article. Why? Facebook has more than 2 billion active monthly users.  Regardless of where your business is located or what you sell, the chances are excellent that a solid majority of your customers and potential customers have Facebook accounts. The… Read More »How to Get the Most Out of your Facebook Business Page

How to Spy on Your Competitors’ Facebook Ads

How to Spy on Your Competitors’ Facebook Ads

What if I told you that you could be the James Bond of local marketing? How would you like to get the ‘other team’s playbook’? And by ‘other team’ I mean ‘your competitors’! Would you be interested? The truth is, you can really spy and do so legally!  What we’re discussing in this post has to do with getting an inside look on your competitors’ Facebook ads. It’s one of… Read More »How to Spy on Your Competitors’ Facebook Ads

Facebook Ad Objectives…Explained

Facebook Ad Objectives…Explained

Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow. But that is easier said than done. While Facebook ads are effective, many local business owners don’t know which objectives to choose for their ads. Choosing the wrong objective may lead to a low return on your investment… Read More »Facebook Ad Objectives…Explained

5 Ways to Engage Customers on Instagram to Get Results

5 Ways to Engage Customers on Instagram to Get Results

Instagram can be an amazing source of traffic and leads. But is it working for you or have you noticed less than favorable results for your marketing efforts? If you’ve noticed this, it’s time to get serious about customer engagement on Instagram. Instagram, like all social media platforms, is constantly changing its algorithms. The latest change is that Likes – which used to be the gold standard of customer engagement… Read More »5 Ways to Engage Customers on Instagram to Get Results