If there is one thing that the pandemic clearly proved, it’s that every business should have the ability to take online orders. Customers are shopping online more now than ever before, and there is no sign that the trend will slow down even as the pandemic does. Whether you are selling exclusively to local customers, or you’re ready to expand your reach to customers around the globe, now is the… Read More »12 Ways to Grow Your Online Sales
The newest social media app on the scene is an invite-only platform called Clubhouse. With its exclusivity and limitation to iPhones (for now), there are a lot of questions about this new app and what it brings to the table. Get a quick overview of Clubhouse and learn if it’s worth your time and attention! What is Clubhouse? Where most social media has gone highly visual with photos, videos, stories,… Read More »What is Clubhouse, and Do You Need It for Business?
Is the rise of the gig economy the best thing that ever happened to small business? Okay, maybe that’s an overstatement. But the benefits are big. For businesses on a limited budget who need some experienced help, the increase in freelancers has been a boon. Companies are no longer forced to choose between an industry expert whose salary they can’t afford, and a relative newbie who will be “learning on… Read More »Unlock the Potential of the Gig Economy for Your Business
There are only two ways to increase profitability — to increase sales, or to cut expenses. Some strategies for increasing sales are huge undertakings. A new product line or a major marketing campaign cost major time and money. But without a major investment, you can increase your sales by improving your conversion rate — the percentage of users on a website or social media platform that completes a desired action.… Read More »The Scientific Approach to Growing Your Business
Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service. They’re also very expensive. A top-tier copywriter can charge upper five-figures to write a website. And many small businesses aren’t prepared to make that kind of investment. Instead, they (or their head of marketing) will… Read More »7 Tips for Effective Copywriting